So I’ve posted a lot of photos of those Locks of Love, with the photos taken all over the world over the past few years.  Just to review the idea:

1. Get a padlock with a key and a magic marker

2. Write your name and your beloved’s name on the padlock

3. Lock the padlock to a bridge over a body of water.

4. Toss the key in the river. The lock is now attached to the bridge forever, a symbol of your undying love.

Here are links to previous posts about them for reference:

– on Two to Tübingen

– on Two Together

– on To to BZ (warning: some photos don’t display on all of these)

Now, it’s probably just me, but I think of this idea as appealing to  young lovers who don’t have a lot of money but want that big romantic gesture.  I know it can be — and is often — done by anyone of any age. But that’s just my mental model: poor but hopelessly in love romantic types, who are spending a couple of bucks on an “eternal” symbol of their love.

Until today that is. Here’s an ad I spotted in a luxury travel magazine today while waiting in a doctor’s office:

Chase Sapphire Credit Card Ad

Here’s the text in white in case you can’t make it out:

So you can

Rent a motorbike in Milan
Head for Cinque Terre
Walk along Via dell’Amore
Seal your love with a padlock on the bridge
And discover the thrill of cliffside dining

Too funny.

BTW, hopefully you can also get money from an ATM to buy that padlock with this card, because — to borrow an older ad campaign — I’m pretty sure the little souvenir stalls by the bridge who typically sell the locks won’t take either American Express or this Chase Preferred Sapphire Visa.